Is Your Business Ready for AI? A Step-by-Step Audit Framework
Once you’ve made the decision to dive into AI, the next step is to assess where you currently stand. Think of this as your AI home inspection. Potential buyers wouldn't buy your house without checking its foundation, right? So smart sellers pay for their inspection early on to identify issues to correct. Similarly, you shouldn't implement AI without a thorough audit of your current capabilities and needs.
This worksheet will guide you through thinking about and answering:
1. Current Business & Marketing Objectives
2. Data Collection & Management
3. Existing Marketing Technologies & Tools
4. Previous AI Experiences
5. Main Marketing Challenges
6. Budget for AI Solutions
7. AI Literacy within the Marketing Team
8. Expectations from AI Integration
9. Data Privacy & Compliance
10. Defining Success Metrics
11. Additional Considerations
After which, you will have positioned yourself and your business to better leverage and implement a variety of AI solutions throughout the organization.
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