Scoring big: Super Bowl ad impact report 2025

Which Super Bowl ads dominated the metrics?

This year’s Super Bowl ad spots cost upwards of $8 million, leading FOX to generate more than $800 million in ad revenue, a new Super Bowl record. This means that these ad spots were a make-or-break moment for in-house creative teams and agencies looking to capture consumer attention and make a lasting cultural impact. 

In the days following Super Bowl LIX, we analyzed consumer sentiment of the brands that aired commercials during the game to see if they scored big with consumers. 

Download the report or watch our coinciding webinar for an in-depth, data-driven discussion powered by YouGov’s real-time brand tracking and post-game consumer surveys. 

In the report and webinar, you'll discover: 

• Which brands dominated in awareness, buzz, and consideration across the board?
• Are celebrity endorsements still the key to a winning spot? 
• What other factors are shaping how viewers perceive these iconic ads? 

Don’t miss out on this chance to dive into the metrics that matter and see who really scored big this Super Bowl! 

Offered Free by: YouGov