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Executive Report
Customer Identity Trends 2025: AI meets customer identity
Customers are encountering AI agents more often, but expectations are high and trust is fragile. This chapter shows where customers prefer AI vs. humans, which...
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ContentClik
Publication Date
April 2025
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PDF •
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Executive Abstract
Customers are encountering AI agents more often, but expectations are high and trust is fragile.
This chapter shows where customers prefer AI vs. humans, which trust signals (clear labeling, human oversight, and opt-outs) build confidence, and the identity controls that keep interactions safe without adding friction.
This chapter shows where customers prefer AI vs. humans, which trust signals (clear labeling, human oversight, and opt-outs) build confidence, and the identity controls that keep interactions safe without adding friction.
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Customer Identity Trends 2025: AI meets customer identity
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